February 25th, 2015 - What do you want your advertising to achieve?
Here are the top eight objectives your advertising should achieve for you. Increased Awareness – By advertising your company, you are letting the community and prospective customers know who you are and what you do. This will increase your s...   > more
by Adam Shields
May 20th, 2014 - How important is your business card?
Small but mighty, business cards are one of the most important promotional pieces used in business today. After meeting someone for the first time, your business card is one material thing that he/she can keep to be reminded of you. A business car...   > more
by Adam Shields
April 26th, 2013 - Being a new mom in business
It’s 7:55 am on a Monday morning, and I’ve just come barreling into the office with green tea in one hand and my notebook in the other. I sit down in our boardroom as everyone watches me and I sigh heavily. How can it be before 8 am, an...   > more
by Melanie Moreau
April 26th, 2013 - Using white space in your ad
So, you just purchased a nice-sized advertisement space and you want to get the most for your money. It may seem ironic, but getting "the most" will definitely include ample amounts of “white space.”      White s...   > more
by Raymond Pummell
April 03rd, 2013 - Getting your name out there
There are many ways to get your business' name in front of people. Most obviously, there is the traditional route of advertising in publications such as Business Link Newspaper but there are other options as well. Other means range from business c...   > more
by Brad Marple, General Manager/Print Division
March 19th, 2013 - Choosing your words wisely
After the 300th email of the day it is often easy to write in haste and forget the niceties. Tsk tsk – your words are all you have if you sit behind the computer screen all day and why not use them to the best of their ability? Understanding th...   > more
by Jenna Marino
February 22nd, 2013 - How to Conduct a Successful Interview
There’s a famous story where Kathie Lee Gifford once interviewed musician James Taylor back in 1997 on her talk show Live! with Regis and Kathie Lee. Gifford asked Taylor how his brother Alex was doing. It sounded like an innocent enough questi...   > more
by Scott Leslie
January 28th, 2013 - The Evolution of the Business Link Media Group logo
Working on the design for the Business Link Media Group logo was a collaborative effort and I couldn't really detail a timeline for it—as in, start-to-finish. It was a project that was always in the back of our heads as we watched the Business ...   > more
by Adrian Vicentini
January 04th, 2013 - How do I make my ad stand out?
In order to make your ad stand out when advertising in a print medium you need to grab the reader’s attention VISUALLY. “Print’s power to build brand awareness, to involve the reader, to drive purchases and create need rely heavily ...   > more
by Adam Shields