What do you want your advertising to achieve?

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Submitted: February 25th, 2015
By: Adam Shields

Here are the top eight objectives your advertising should achieve for you.

Increased Awareness – By advertising your company, you are letting the community and prospective customers know who you are and what you do. This will increase your share of mind.

Positioning – Your advertising should explain/show how you are different and unique from your competition.

Build your database – Advertising will drive prospective customers to your website, social media channels and your store or office. This is now an opportunity for you to collect data from them and build your database for future use (i.e. send them special deals, send e-newsletters, etc.).

Build trust – Advertising creates confidence in your company and what you offer. The more you advertise, the stronger this trust becomes.

Provide a need – Advertising provides you with the opportunity to showcase how your product or service will benefit the prospective new customers.

Generate New Customers – Your advertising message gives prospects a reason to buy from you. The more people who know about you and what you offer, the more opportunities you’ll have to generate new clients.

Image – Advertising allows you to convey your company’s personality. Are you fun and energetic, strong and rigid or somewhere in between? There are customers out there looking for a company just like yours!

Loyalty – Advertising can get you repeat customers, build brand ambassadors and help create a positive and lasting relationship with your clients.

Everyone wants their advertising to achieve something different. Talk to one of our marketing experts today and let them show you how advertising works!